What better way to keep in touch than in someone’s inbox or phone?
At Woocom we believe that Email Marketing/Bulk Email or Internet Marketing and SMS marketing are the best customer relationship marketing tools on the internet. They bring your brand directly to your customers in the fastest possible way and an incredibly cost effective way.
Think of the potential - last minute sales, quickly spread word of mouth, top-of-mind brand awareness. These are just some of the huge benefits email marketing and SMS marketing can provide now and in the long term. Returns can start as soon as your first email - improving customer retention, increasing repeat sales, and generating new business.WoocomCampaigner isn’t just designed with one aim in mind, though. We realize that every web marketing tool is also a business tool. So WoocomCampaigner also makes it easy to organize your customer database. You can keep your communications in one place and keep your customers organized and categorized.
WoocomCampaigner is also trackable - you can track how many people receive your emails, and even how many people read them! You can also measure how many click-throughs to your website or an online form you get. So you can measure how many people actually act on the information you give them!
Making email marketing effective
Yes email is a powerful communication medium that can provide a significantly better response rate at a much lower cost than other types of direct marketing. But how exactly do you go about this?Woocom doesn’t just provide you with the technology to email market, but the knowledge to make your email marketing effective. Keeping in touch just through sales promotions can bore your customers. Or worse yet, annoy them!
You want to build positive associations with your brand to keep them coming back for more. The trick we’ve learnt at Woocom is - provide value top your customers and you’ll reap value in return. That’s a policy we believe in, because it’s one we follow.
Woocom’s in-house copywriter and email marketing specialists can give you tips on how to make your email marketing campaign effective, to produce real results.
Email marketing can also provide value in long-term ways, related to branding and customer loyalty. One of the greatest results email marketing can provide is improving top of mind brand awareness and brand recognition. Check out these statistics and facts about customer relationship marketing.
Customer relationship marketing (CRM)
CRM is all the rage these days, particularly given the recent economic troubles. It just means keeping in touch with your customers, developing a relationship and increasing loyalty. Sometimes that stuff gets lost in the day to day of business. But CRM will make sure you’re successful not just now but in future.Check out the quotes from this Harvard Business Review article;
• “On average…corporations lose half of their customers every five years.”
• “…the longer a customer stays with a company, the more the customer is worth.”
• “…reducing customer defections by as little as five points - from 15% to 10% per year - can double profits.”
Acquiring a new customer costs nearly five times more than retaining an existing one. "On average, that's $280 spent to find a new customer vs. $57 to keep one. If you are losing high-value customers, the costs go up substantially to acquire a new customer and grow that relationship to the same level".
Source : "GartnerG2 says Retail Financial Services Companies Must Make Customer Retention No. 1 CRM Priority," August 8, 2002
The message is clear - it pays to keep in touch with your customers, build loyalty, and develop a long term relationship. That’s sure what we aim to do.
Want to know more about email marketing, SMS marketing or customer relationship marketing? Give us a call on 1300 796 623 or Contact Us to find out more.
